XIXU

Strength is Not an Accessory

PROJECT DETAILS

  • Client:  Hypothetical Project
  • Medium:  Presentation
  • Tasks/Skills:  Create a brand identity for a company selling a line of handbangs. / InDesign, Photoshop, Branding, Strategy, Web Design, Social Media
  • Partners:  Chimene Jackson, Priscilla Williams, Joo-Hee Yun

We we’re given a branding identity project for a hypothetical line of handbags for women.  We we’re given key words given by the “client” of what she wanted the company to represent.

The words were:

  • Japanese
  • Cobbler
  • Whiskey
  • Motorcycle
  • Scandinavian

From these words, we had to figure out what this line could represent and what they value.  We did various word associations to finally come up with a base of where we wanted to go.  From there we reiterated and refined as much as we could to get to our final presentation you see before you.