PROJECT DETAILS
- Client: Hypothetical Project
- Medium: Presentation
- Tasks/Skills: Create a brand identity for a company selling a line of handbangs. / InDesign, Photoshop, Branding, Strategy, Web Design, Social Media
- Partners: Chimene Jackson, Priscilla Williams, Joo-Hee Yun
We we’re given a branding identity project for a hypothetical line of handbags for women. We we’re given key words given by the “client” of what she wanted the company to represent.
The words were:
- Japanese
- Cobbler
- Whiskey
- Motorcycle
- Scandinavian
From these words, we had to figure out what this line could represent and what they value. We did various word associations to finally come up with a base of where we wanted to go. From there we reiterated and refined as much as we could to get to our final presentation you see before you.