Go Natural Froyo & Smoothies’ Website

Go Natural is a family owned business, located in Woodhaven, Queens. They are a small shop, run by Laurie Illescas and her family. Their mission is to educate and connect the community with health foods that are not easily found in the area while providing the freshest ingredients.

Laurie approached me to create a website for their store. She had a clear vision of something that was very easy for visitors to see and understand what they offered. She requested a colorful site that reflected their products and designed in a way that was easy to add other features for the future like ordering online ahead of time.

I had a rough vision from consulting with Laurie and seeing their shop. I wanted their website to reflect their interior decor with plants, raw materials and their shade of turquoise blue. Product photos were taken of each item to emphasis how vibrant they were. I was essentially given full creative freedom to create their site.